Client Overview
One of Saudi Arabia’s largest ecommerce retailers with over 30,000 SKUs was struggling with poor product discovery, low search rankings, and declining conversion rates despite their market position.
The Challenge
- No standardized product attributes across their vast catalog
- Inconsistent product descriptions that failed to engage customers
- Missing visual appeal with poor-quality images and no lifestyle photography
- Complete absence of A+ content resulting in lower conversion rates
- Poor SEO performance affecting organic traffic and product discoverability
Our Strategic Approach
Content Restructuring & Optimization
- Completely rewrote over 10,000 product descriptions using authentic, verified sources and UPC data
- Refined and enriched structured attributes for each SKU to improve searchability
- Implemented SEO-friendly content strategies to boost organic rankings
Visual Enhancement Program
- Designed high-quality, mobile-optimized A+ content images
- Created engaging lifestyle photography and infographics
- Developed consistent visual branding across all product categories
Technical Implementation
- Properly categorized and indexed all SKUs for improved navigation
- Implemented structured data markup for enhanced search visibility
- Optimized content for mobile-first browsing experience
Results & Business Impact
- 40% reduction in manual merchandising overhead
- Significant decrease in product returns due to clearer specifications and visuals
- Reduced customer service queries through comprehensive product information
- Improved conversion rates across the customer journey from search to purchase
- Enhanced product trust leading to increased customer confidence
Sample Transformation
Before: Generic, feature-heavy descriptions
“the Ultra Powerful Beurer HC-30 2400 Watt Hair Dryer Quick Drying at Home”
After: Engaging, benefit-focused content
“Introducing the Ultra Powerful Beurer HC-30 2400 Watt Hair Dryer. The sophisticated design and powerful wattage make it a great addition to any hair product collection. You get a whopping 2400 watts of power which makes this hair dryer perfect for thick hair that takes time to dry…”
Catalog Enhancement Example #1:
Catalog Enhancement Example #2:
