Challenge: Poor Organic Search Visibility & Traffic
A premium Indian fashion brand specializing in traditional wear struggled with organic search performance despite strong brand recognition. Key challenges included:
- Heavy reliance on branded keywords with minimal non-branded visibility
- Poor technical SEO foundation and website structure
- Slow page load times affecting search rankings
- Missing schema markup and structured data
- Shallow category content limiting organic reach
- Competitors dominating high-intent fashion keywords
- Low organic traffic contribution to overall revenue
Our Comprehensive SEO Strategy & Implementation
Technical SEO Foundation
- Website Speed Optimization: Improved site speed by 65% for better user experience
- Schema Markup Implementation: Added structured data for enhanced search visibility
- Mobile SEO Optimization: Enhanced mobile performance and Core Web Vitals
- Internal Linking Strategy: Improved site architecture and page authority distribution
Content Marketing & Keyword Strategy
- Keyword Research: Identified 2,000+ high-value terms and 3,200+ missing keyword opportunities
- Content Creation: Developed 150+ SEO-optimized landing pages and category content
- Fashion Content Strategy: Created intent-based content for traditional Indian fashion queries
- Category Page Optimization: Enhanced taxonomy and navigation for better user experience
Authority Building & Link Building
- Digital PR Campaigns: Secured mentions in top fashion media outlets
- Link Building Strategy: Acquired 1,200+ quality backlinks from relevant fashion websites
- Brand Authority: Established thought leadership in traditional Indian fashion space
Measurable SEO Results & Business Growth
Organic Traffic & Rankings:
- Monthly Organic Traffic: 225k → 650k visitors (+188% growth)
- Top 3 Keyword Rankings: 714 → 2,100+ keywords (+194% increase)
- Click-Through Rate: 1.6% → 3.4% (+110% improvement)
- Bounce Rate: 68% → 47% (-21% reduction)
Revenue & Business Impact:
- Organic Revenue Contribution: 18% → 28% of total revenue
- Customer Acquisition Cost: Reduced by 60%
- Organic Conversion Rate: Increased by 32%
- Category Traffic Growth: Lehenga category grew from 213 to 45,000+ monthly visitors
Competitive Position:
- Market gap reduced from 5.3x to 1.8x behind category leader
- Established scalable SEO foundation for continued growth
